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Our Panel on Music Strategy w/ Artist Managers and A&Rs

By Jesus Sifuentes · On May 21, 2019

On April 25th, we had a music panel in LA on music strategy featuring rising artist managers and A&Rs. 

With 58 people in attendance, we talked about music strategies, music distribution opportunities, and ways to make money as an artist.

Our panelists: Andrew Kwan, Gary Biddy and PJ Escobar

PJ Escobar is the Founder of Palette Agency – a creative agency and record label that manages and distributes Grammy-nominated, multi-platinum artists and producers. Through marketing, PJ has been able to  work with The FADER, Sony RED, and Warner Music Group. 

Gary Biddy is the Founder and CEO of The Heard management, a company dedicated to forming sustainable pathways in entertainment for up and coming musicians and creators. Recently, he served as the A&R and Executive Producer on Sylvan Lacue’s album, Apologies in Advance.

Andrew Kwan is a marketing analyst and content specialist at Live Nation. He has 4+ of experience in artist management, marketing, PR, and media. 

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